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1)
Brand Revolution and Innovation, 18 Aug 2008
Understanding trends &
customers and shaping minds, messages &
market share |
A
POWERFUL VIEW OF FUTURE CONSUMER CHOICES AND
ATTITUDES is critical to your business.
This session is
designed to give you a comprehensive
understanding of the current and evolving
consumer trends. You will gain an
invaluable insight into how consumers'
changing lifestyles should inform strategies
in product development, branding, marketing
and retailing.
This
enlightening session is backed by our
extensive portfolio of knowledge, insights and
findings uncovered by our ethnographers,
anthropologists and sociologists, followed by
an interactive discussion of today's consumer
and marketplace. |
2)
Branding Strategy & Execution, 19 & 20
Aug 2008
Creating cutting edge brand strategy and
learning how to executive your brand through
experience marketing techniques |
Day
One: The Brand Strategy - Creating and
Executing a Winning Brand Strategy
Whether you have an existing brand
strategy or are thinking about developing a
new strategy, this session on Brand
Strategy will help you evaluate your
brand's strengths and will provide you with
the tools and techniques you need to formulate
a winning strategy.
Day
Two: Brand Execution – Experience
Marketing and Branding for the New Age
Marketers
This session focuses on how to create
these experiences, the rules of engagement and
then shows you the tools which you need.
Popular experiential Tools such as blog,
viral, ambush, guerrilla, buzz, events are
some of the tools that we will focus on. |
3)
Branded Customer Experience, 21 & 22 Aug
2008
Crafting and delivering the extraordinary
experience for your customers |
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This
is a comprehensive session that shows you how
you can set your organisation up to deliver
the ultimate branded customer experience. You will find out why your service needs to be branded, the
points to consider as you build your brand,
the importance of playing to customers’
emotions and finally helps you to ensure that
your brand is delivered at each and every
touch point. |
WHO SHOULD ATTEND
This
Branding Leadership Certification Bootcamp has
been researched with and designed for CEOs,
MDs, GMs, Directors, Managers, Senior
Vice-Presidents, Vice-Presidents, Specialists,
Officers, Leaders and Consultants who are
responsible for Branding, Marketing and
Corporate Communications, Strategic Planning,
Public Affairs and PR. |
TESTIMONIALS
“I'm
thrilled I attended; great speaker, great
insights on Branding and great
networking.”
- Martina Engler-Smith,
Vice President, Corporate Marketing, Schott AG
"Extremely
worthwhile. I took away so many good ideas
from this programme.”
- Samuel Meyer,
Executive Vice President, Omni Food Industries
“Great
work in helping us build our brand through the
programme. You process was systematic and easy
to implement. Excellent reviews and we look
forward to our next workshop in building our
brand internally through creating Brand
Champions.”
- Vice President QPI, OCBC Bank, Singapore
“So
much ideas, so much tips. This program had it
all. Thanks for all the information and Easily
the best trainer I have seen a long
time.”
- Michelle
Baldasaari, Director, Instituto Espanol,
Thailand
“Your
session on experience marketing at the Special
Events Congress in LA was the best of the lot.
Your videos, ideas, case studies and trends
have really help me understand how to create
brand plan.”
- Nicole Silver,
CEO, Silver Productions, USA
“Exceed
my expectation. Packed filled with content
& new insights”
- Corporate
Communication Manager, DSO National
Laboratories
“Jerome
is an excellent facilitator and
trainer”
- Chief
Operating Officer, Ibratro Pte Ltd
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For details / enquiries on public session or
in-house training / keynote address,
please contact
Partners Conference & Event Management Pte Ltd
Tel: 6288 1273 Fax: 6288 1293
Email: enquiries@partners-conference.com
Url: www.partners-conference.com
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Organised by
Supported by
Speaker Profile
Jerome Joseph
Author of:
The Brand Theatre:
Staging Extraordinary Branded Customer
Experiences
Turn Me On:
The Extraordinary Guide to Personal Branding
Jerome Joseph works with management teams to grasp the nature of the emerging functions of the Experience Mindset and envision their role in it.
Jerome has developed some of the latest thinking and practice around this subject, focusing in particular on how organisations can achieve brand differentiation and long-term customer loyalty through the customer and brand experiences. Having consulted more than 1,000 organisations and speaking to companies around the world, Jerome preaches bold, innovative "out of the box" strategies to build and grow your brand both externally and internally. Jerome works with management teams to grasp the nature of the emerging functions of the Experience Mindset and envision their role in it - whether it be staging brand experiences or guiding brand transformations.
Jerome has worked with global companies like Agilent, Bausch and Lomb, Bristol Squibs Myers, Cathay, CHIJMES, Citibank, CAAS, DBS, DHL, Electrolux, Emirates, Grand Hyatt Hotel, Hitachi Zozen, IDA, Marriott, Microsoft, M1, Montblanc, MTV, Nike, Optus, OUB, Parkway Healthcare, SCM Microsystems, Sentosa, SIA, Singtel, SOXAL, Standard Chartered Bank, Starhub, Swarovski, among many others to create unforgettable brand/customer experiences.
Our Upcoming Programs
30 – 31 Jul 08
The Creative Connection
Achieving Transformations through Effective Innovations in the
Workplace.
29 – 31 Aug 2008
Integrated Enterprise Excellence – Beyond Lean Six Sigma and Balanced
Scorecard.
11 - 15 Aug 08
Maintenance Certification Bootcamp, Malaysia.
18 – 22 Aug 08
Maintenance Certification Bootcamp,
Singapore.
4 – 5 Sep 2008
Partner Relationship Management.
2 Sep 2008
SAAP Masterclass A:
The Making of a Super Admin / Office
Professional.
3 Sep 2008
SAAP Masterclass B:
Empowering Your Communication and Interpersonal
Skills.
4 Sep 2008
SAAP Masterclass C:
Effective Time and Task Management Techniques for Improving Work
Performance.
5 Sep 2008
SAAP Masterclass D:
Enhancing your Telephone Skills and Etiquettes.
4 – 5 Sep 2008
Presentation Skills for Finance Professionals.
8 – 9 Sep 2008
Presentation Skills for Women Executives and
Leaders.
15 – 16 Oct 2008
Internal Branding Masterclass
19 – 23 Oct 2008
Leadership Retreat for Emerging Leaders,
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